About SWM

SWM Boutique is open Wednesday - Saturday 11am-6pm

Founded in Albany, Georgia, SWM was born from a desire to bring elevated swimwear and athleticwear to our local community. What began as a search for quality, style, and comfort quickly became a mission to create a space where women can find all three in one place.

At SWM, every piece is thoughtfully selected for its craftsmanship, flattering fit, and timeless design. Our shop is where performance meets effortless elegance. Whether you’re by the water, on vacation, or on the go, you deserve to look and feel your best.

We take pride in being more than a store. SWM is a destination for those who value quality, confidence, and understated luxury.

With love,
Jodi Newsome
Founder, SWM